Social Media Marketing

Result Oriented Marketing

Did you know Instagram has uses other than liking memes? #SocialMediaMarketing!

The market is flooded with social media platforms. Thanks to some reMARKable platforms for offering highly engaging content every day, people spend most of their time on social media. A decade before, Facebook was just a medium to reconnect with old long lost friends and make new ones. But now, the scenario has changed.

Facebook, Instagram, and YouTube are some of the most accessed social media platforms. Facebook has millions of business pages and is a substitute for websites. WhatsApp, Facebook, Instagram, and even LinkedIn offers commendable features for entrepreneurs. The only question is, how to use them.

Social media marketing is all about highly engaging and informative posts. Being a digital marketing consultant, I study the client businesses and create engaging posts for them. I make sure that each post innovatively conveys the brand message.

Increased Brand Awareness.
Higher Conversion Rates.
Cost Effective.

The posts are created according to the target audience and client’s business sector. A perfect social media marketing plan can increase website traffic, raise brand awareness, build conversion, and communicate directly with the customers.

My Social Media Marketing Process

My comprehensive Social Media Marketing strategy ensures increase in traffic and better customer engagement.

Research

The first job of any Digital marketing consultant is to research carefully about the client’s industry and analyze competitor’s social business pages. Adding keywords is essential but what matters most is the hashtags. In the research phase, I try to figure out- what does the end-user react to? Video or Infographic? How businesses are optimization their business page designs?

Planning

Do you feel someone would read a Facebook post that says a 20% discount on electronic components? It is important to plan which social media platforms suit your business. Each one has different types of users. The planning phase also includes types and schedules of posts such as infographics, images, plain texts, GIFs, videos or memes. If the client goes with paid ads, I plan the complete ad campaign and schedules.

Execution

We are now ready for execution. This is the toughest part as it requires creative content constantly. Since each social media platform has millions of users, it is highly recommended to post super engaging content daily. It can be an employee award function or client testimonial. I make sure that whatever the form of content is, it is highly inbound and informative.

Analysis

Thanks to these amazing platforms, a Digital marketing consultant can easily analyze the growth of the business page. These business pages have options that indicate the number of visitors, the number of people who saw the posts, how many people clicked on the ads, and much more. It helps Social Media Marketing Consultant to understand exact customer requirements.

Optimization

Based on the research and analysis, appropriate changes are made in the campaigns. Since social media trends keep changing, optimization is an ongoing process. This process also involves adding posts that hold the current trend. I make sure each new post involves hashtags that are trending to optimize it.

Reporting

With the help of analytical tools, detailed reports are generated. Reports indicate the flow of strategies and growth of leads generated through social media marketing. These reports indicate the campaign progress and enable clients to track their investments.

Result Oriented Marketing

Did you know Instagram has uses other than liking memes? #SocialMediaMarketing!

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My Social Media Marketing Process

Research

Planning

Execution

Analysis

Optimization

Reporting

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What’s Next?

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